about
I've spent 10 years designing products where there's no obvious playbook — adapting my process to fit the team, the constraints, and the business reality, not the other way around.
.experience
10 years
.location
San Francisco
/ World
.freelance & consulting
Available
.me
I've founded a design team inside Apple, been the only designer at an early-stage startup, and embedded with engineering-heavy teams that had never worked with a designer before. Every team has different resources, every product has different stakes, and applying the same process to all of them is a recipe for wasted time. I think from first principles — figure out where design has the most leverage, and focus my effort accordingly.
I also believe in play.
On day eight of the Red Bull X-Alps I was physically and mentally spent, struggling to find lift, dark thoughts creeping in. Then a teammate came over the radio: "I know you're stressed right now, but can you try to have a little fun?"
It was exactly what I needed to hear. I let go of the outcome, and suddenly I could read the air clearly again. I found lift, climbed out, and against all odds finished the race.
I think about that moment a lot when grinding on product challenges. The best solutions don't come from grinding harder — they come from loosening your grip enough to see what's in front of you.
.me
I've founded a design team inside Apple, been the only designer at an early-stage startup, and embedded with engineering-heavy teams that had never worked with a designer before. Every team has different resources, every product has different stakes, and applying the same process to all of them is a recipe for wasted time. I think from first principles — figure out where design has the most leverage, and focus my effort accordingly.
I also believe in play.
On day eight of the Red Bull X-Alps I was physically and mentally spent, struggling to find lift, dark thoughts creeping in. Then a teammate came over the radio: "I know you're stressed right now, but can you try to have a little fun?"
It was exactly what I needed to hear. I let go of the outcome, and suddenly I could read the air clearly again. I found lift, climbed out, and against all odds finished the race.
I think about that moment a lot when grinding on product challenges. The best solutions don't come from grinding harder — they come from loosening your grip enough to see what's in front of you.
.me
I've founded a design team inside Apple, been the only designer at an early-stage startup, and embedded with engineering-heavy teams that had never worked with a designer before. Every team has different resources, every product has different stakes, and applying the same process to all of them is a recipe for wasted time. I think from first principles — figure out where design has the most leverage, and focus my effort accordingly.
I also believe in play.
On day eight of the Red Bull X-Alps I was physically and mentally spent, struggling to find lift, dark thoughts creeping in. Then a teammate came over the radio: "I know you're stressed right now, but can you try to have a little fun?"
It was exactly what I needed to hear. I let go of the outcome, and suddenly I could read the air clearly again. I found lift, climbed out, and against all odds finished the race.
I think about that moment a lot when grinding on product challenges. The best solutions don't come from grinding harder — they come from loosening your grip enough to see what's in front of you.
.me
I've founded a design team inside Apple, been the only designer at an early-stage startup, and embedded with engineering-heavy teams that had never worked with a designer before. Every team has different resources, every product has different stakes, and applying the same process to all of them is a recipe for wasted time. I think from first principles — figure out where design has the most leverage, and focus my effort accordingly.
I also believe in play.
On day eight of the Red Bull X-Alps I was physically and mentally spent, struggling to find lift, dark thoughts creeping in. Then a teammate came over the radio: "I know you're stressed right now, but can you try to have a little fun?"
It was exactly what I needed to hear. I let go of the outcome, and suddenly I could read the air clearly again. I found lift, climbed out, and against all odds finished the race.
I think about that moment a lot when grinding on product challenges. The best solutions don't come from grinding harder — they come from loosening your grip enough to see what's in front of you.
.work experience
2015 — 2018
Apple
Design Lead and Engineer
Founded Apple's first design team within Contact Center Technologies. Designed an AI chatbot platform that outperformed IBM Watson and is still in production 7+ years later, saving the company millions annually.
2015 — 2018
Apple
Design Lead and Engineer
Founded Apple's first design team within Contact Center Technologies. Designed an AI chatbot platform that outperformed IBM Watson and is still in production 7+ years later, saving the company millions annually.
2015 — 2018
Apple
Design Lead and Engineer
Founded the design team within Apple's CCT Org and delivered their first AI platform for sales and support saving the company millions in the first year
2015 — 2018
Apple
Design Lead and Engineer
Founded Apple's first design team within Contact Center Technologies. Designed an AI chatbot platform that outperformed IBM Watson and is still in production 7+ years later, saving the company millions annually.
2022 — 2024
Journey Clinical
Founding Product Designer
Led design and product strategy for a telehealth platform supporting psychedelic-assisted therapy. Scaled the system from 30 therapists in New York to 2,000+ across the US while navigating evolving regulatory requirements.
2022 — 2024
Journey Clinical
Founding Product Designer
Led design and product strategy for a telehealth platform supporting psychedelic-assisted therapy. Scaled the system from 30 therapists in New York to 2,000+ across the US while navigating evolving regulatory requirements.
2022 — 2024
Journey Clinical
Founding Product Designer
Led design and product strategy for a telehealth platform supporting psychedelic-assisted therapy. Scaled the system from 30 therapists in New York to 2,000+ across the US while navigating evolving regulatory requirements.
2022 — 2024
Journey Clinical
Founding Product Designer
Led design and product strategy for a telehealth platform supporting psychedelic-assisted therapy. Scaled the system from 30 therapists in New York to 2,000+ across the US while navigating evolving regulatory requirements.
2022-present
Trestle Collaborative
Product Design Consultant
Partnered with organizations like VoteForward and SwingLeft on high-impact research and design sprints. Deliver prototypes and product specs that translate user insights into rapid engineering execution.
2022-present
Trestle Collaborative
Product Design Consultant
Partnered with organizations like VoteForward and SwingLeft on high-impact research and design sprints. Deliver prototypes and product specs that translate user insights into rapid engineering execution.
2022-present
Trestle Collaborative
Product Design Consultant
Partnered with organizations like VoteForward and SwingLeft on high-impact research and design sprints. Deliver prototypes and product specs that translate user insights into rapid engineering execution.
2022-present
Trestle Collaborative
Product Design Consultant
Partnered with organizations like VoteForward and SwingLeft on high-impact research and design sprints. Deliver prototypes and product specs that translate user insights into rapid engineering execution.
2020
Rulai
Senior Product Designer and Solutions Engineer
Designed enterprise conversational AI tools that enabled companies like CVS Health to build and tune chatbot experiences. Bridged product design and engineering to ship AI-driven solutions.
2020
Rulai
Senior Product Designer and Solutions Engineer
Designed enterprise conversational AI tools that enabled companies like CVS Health to build and tune chatbot experiences. Bridged product design and engineering to ship AI-driven solutions.
2020
Rulai
Senior Product Designer and Solutions Engineer
Became an expert user of a lowcode AI tool and designed intuitive and powerfull debuging tools
2020
Rulai
Senior Product Designer and Solutions Engineer
Designed enterprise conversational AI tools that enabled companies like CVS Health to build and tune chatbot experiences. Bridged product design and engineering to ship AI-driven solutions.
2018 — 2019
Thistle
Senior Product Designer
Led redesign of core customer flows for a meal delivery startup, improving retention and lifetime value. Aligned product, engineering, and operations on design-driven growth strategies.
2018 — 2019
Thistle
Senior Product Designer
Led redesign of core customer flows for a meal delivery startup, improving retention and lifetime value. Aligned product, engineering, and operations on design-driven growth strategies.
2018 — 2019
Thistle
Senior Product Designer
Led redesign of core customer flows for a meal delivery startup, improving retention and lifetime value. Aligned product, engineering, and operations on design-driven growth strategies.
2018 — 2019
Thistle
Senior Product Designer
Led redesign of core customer flows for a meal delivery startup, improving retention and lifetime value. Aligned product, engineering, and operations on design-driven growth strategies.
2011 — 2015
Carnegie Mellon University
Industrial Design Major Human Computer Interaction & Computer Science Minor
2011 — 2015
Carnegie Mellon University
Industrial Design Major Human Computer Interaction & Computer Science Minor
2011 — 2015
Carnegie Mellon University
Industrial Design Major Human Computer Interaction & Computer Science Minor
2011 — 2015
Carnegie Mellon University
Industrial Design Major Human Computer Interaction & Computer Science Minor