Journey Clinical Platform
I lead the design of a platform that connects patients, therapists, and physicians to safely deliver phsycedelic therapy.
00
Background
When I joined Journey Clinical they had a proof of concept and market fit. With thirty therapists on board and two part time doctors serving around 100 patients. They had a brand identity, one engineer, and fragments of a digital platform complemented by tens of google sheets, forms, pdfs, and several third party services. My challenge as a designer and product strategist was to prioritize which pieces of the fragmented—though functional—product to improve or extend while staying nimble and responding to a dynamic regulatory space.
Adventure
The product was too large, the team too small, and the growth too fast to design a north star. I had to build out the design system on the fly, check assumptions with rapid testing, and create smooth transitions between third party services and bespoke experiences. The product evolved over the course of three years from a disperate hodgepodge of forms and PDF's to a full featured EHR platform with 4 way messaging, education modules, scheduling, medication management, and much more.
In three months me and one engineer took the product from zero to one; designing and building four separate portals that connected therapists, patients, doctors, and care-coordinators.
I lead research studies on patients, therapists, and Journey's doctors to understand their fears, expectations, and workflows. I analyzed qualitative research alongside product funnels to understand where and why there were bottlenecks. This research allowed us to gain buy in from the executive team and focus our energy on the most impactful projects while designing features that were incredibly empathetic to user needs.
01
02
03
04
see also
